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“话语权”一词本是媒体传播用语,意指控制舆论影响的能力。品牌话语权是指品牌在行业中所处的市场地位及影响企业自身和行业发展的能力,拥有强话语权的品牌通常也是行业中的领导者,不仅可以代表品牌自身,还可代表整个行业,向市场或社会发声。通过传播平台的科学选择,品牌可以在行业地位和市场影响力方面得到显著提升,有效增强品牌话语权。简言之就是要做到两点,一是要站的位置足够显眼,让大家都能看到你;二是发出的声音要足够大,使大家都能听到你的话。
“Speech right ” is the term media communication, which means the ability to control the influence of public opinion. Brand right of speech refers to the brand in the industry where the market position and affect their own and the development of the industry’s ability to have a strong voice of the brand is usually the leader in the industry, not only on behalf of the brand itself, but also on behalf of the entire industry, Voice to the market or society. Through the scientific choice of dissemination platform, the brand can be significantly improved in the position of the industry and market influence, effectively enhance the brand voice. In short, we should do two things. First, we should stand in a prominent position so that everyone can see you. Second, we should make a loud enough voice so that everyone can hear you.