在如今的消费社会里,随着生活水平的逐渐提高,人们的消费能力都有很大的提高,物质上的不断满足与生态环境失衡的矛盾越发突出,本文正是立足于伦理消费,从品牌环节以及中间供应商环节进行伦理消费观构建的探讨。 In today’s consumer society, with the gradual improvement of living standards, people’s spending power has greatly improved. The contradiction between material continuous satisfaction and ecological environment imbalance becomes more and more prominent. This article is based on ethical consumption, from the brand Link and the middle part of the ethics of consumer suppliers to build a discussion.