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从价值主张、价值网络和价值分配三个维度,揭示了不同类型的移动互联网平台产品的价值实现机理,并以谷歌公司和苹果公司为样本进行实证对比分析。研究结果表明:平台企业要立足核心资源和能力来选择适合自身发展的平台模式,专利是获取大部分合作剩余的必要要素;移动互联网产业遵循用户体验至上;政府需加大政策保障力度以支持移动互联网产业的发展。
From three perspectives of value proposition, value network and value allocation, we reveal the value realization mechanism of different types of mobile internet platform products, and make an empirical comparison between Google and Apple. The results show that: platform enterprises should base their own resources and ability to choose the platform model suitable for their own development, and patents are the necessary elements to obtain the majority of cooperation surplus; the mobile Internet industry follows the user experience and the government needs to increase policy support to support mobile Internet industry development.