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陕西在文化与旅游方面具有双重优势,文化产业和旅游产业的协同发展具有显著的优势,文化旅游产业则是二者耦合的直接产物。本文以西安地区的文化旅游业为代表,以文化旅游产业发展中的产品开发问题为具体内容,在丝绸之路经济带的视角下,具体分析文化旅游产业发展中,文化旅游产品开发的关键策略。一、西安地区文化旅游产业发展状况文化构成旅游的内涵和灵魂,是旅游产业发展的根基和资源基础,旅游则是文化的重要载体和表现形式。文化与旅游具有天然的相融性和賴合性,它们共荣共生,交相辉映。旅游可以增加
Shaanxi has a dual advantage in culture and tourism. The coordinated development of cultural industry and tourism industry has significant advantages. Cultural tourism industry is the direct product of the two. This article, taking cultural tourism in Xi’an as the representative, takes the product development in the development of cultural tourism as the concrete content. From the perspective of the Silk Road Economic Belt, this paper analyzes in detail the key strategies of the development of cultural tourism in the development of cultural tourism . I. Development of Cultural Tourism Industry in Xi’an Culture constitutes the connotation and soul of tourism. It is the foundation and resource base for the development of tourism industry. Tourism is an important carrier and manifestation of culture. Culture and tourism have natural compatibility and reliance, and they live together with each other and prosper. Travel can be increased