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自2005年下半年以来,中央电视台经济频道《CCTV-2》一直在播放一则公益广告——“节约创造价值”。这则公益广告的播出是与当前党和国家提出的建设“资源节约型、环境友好型社会”的基本精神相适应的,其目的在于引导广大人民群众树立节约意识、反对铺张浪费,共同致力于“节约型社会”的建设。笔者作为一名中学政治教师,认为“节约创造价值”虽然比较浅显易懂地向广大人民群众宣传了节约的社会作用,有助于广大民众树立节约意
Since the second half of 2005, CCTV-2, the economic channel of China Central Television, has been playing a public service advertisement - “saving value.” The broadcast of this public service advertisement is in line with the basic spirit of building a “resource-saving and environment-friendly society” proposed by the party and the country. Its purpose is to guide the broad masses of the people to establish a sense of conservation and to reject extravagance and waste. Committed to the construction of a “saving society.” As a middle school political teacher, the author believes that “saving value creation” is a simple and easy-to-understand way to promote the social role of saving to the broad masses of the people and helps the general public to establish a sense of conservation.