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上届法国世界杯赛现场观众260万人次,电视观众累计更多达370亿人次。而且遍及全世界各个角落。其气氛之浓,影响之大,受众之多,范围之广,堪与奥运会比美,而广大球迷关心、迷恋和狂热的程度更是有过之无不及。因此,“世界杯”历来有两个战场。除了绿茵战场上各路好手出生入死、不遗余力地厮杀外,围绕着世界杯的商战也如火如荼,其紧张、激烈、错综复杂和刺刀见红的程度与绿茵场相比,丝毫也不逊色。纵观历届世界杯的商战,可以得出这样一个结论:出奇方能制胜。出奇制胜的诀窍林林总总,这里略举几种,以飨读者。
The last French World Cup spectators on the scene 2.6 million passengers, television audiences totaled more than 37 billion passengers. And throughout all corners of the world. The atmosphere of the strong, the impact of large audience, a wide range, comparable to the Olympic Games and the United States, and the majority of fans concerned about the extent of obsession and fanatical even more. Therefore, the “World Cup” has always had two battlefields. In addition to all the players on the battlefield are born to death on the battlefield, spare no effort to fight, the commercial war around the World Cup is also in full swing, and its tension, intense, intricate and bayonet extent comparable with the pitch, in no way inferior. Throughout the previous World Cup business, you can come to such a conclusion: surprisingly can win. Surprisingly winning tips everywhere, just to name a few to readers.