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山东宏祥集团总公司针对企业发展速度加快,生产规模迅速膨胀的新局面,审时度势实行市场营销战略大转移,组团实施大规模“采购”市场万里行,在全国26个省市自治区设立42个办事处,成功地完成市场营销由“小打小闹”、“串销”方式到立体覆盖“割据”销售的新突破。宏祥集团是山东莱州市的一家村办企业,主要生产电冰柜、电冰箱、空调器、热水器、液化石油气钢瓶等7大类40多种产品。近年来,他们奋力构筑的中国“北方电器城”已初具规模,1993年公司完成工业产值4.2亿元,实现利税4391万
Shandong Hongxiang Group Corporation focuses on the rapid development of enterprises, the rapid expansion of production scale, the implementation of strategic marketing strategy transfer, implementation of a large-scale “buy” market Wanlixing, set up in the country 26 provinces, municipalities and autonomous regions to establish 42 services Offices successfully completed new breakthroughs in marketing from “little tricks” to “stereotypes” to three-dimensional coverage “selling” sales. Hongxiang Group is a village-run enterprise in Laizhou City, Shandong Province. It mainly produces electric refrigerators, refrigerators, air conditioners, water heaters, liquefied petroleum gas cylinders and other 7 categories over 40 kinds of products. In recent years, China’s “Northern Electric City,” which they strove to build, has begun to take shape. In 1993, the company completed an industrial output value of 420 million yuan, and realized profits and taxes of 43.91 million.