现代科技发展日新月异,大众传媒在该过程中,也在发挥着巨大的作用。归根结底,这是因为大众传媒自身所具有的宣传力。在当下的社会主义市场经济中,社会中的各行各业之间的竞争也日益加剧,这种局势也就迫使企业必须采取必要的手段来宣传企业的品牌,而宣传采用的媒介也是具有多样性,其中广告是最普遍的手段,但是,广告这种宣传模式又存在着自身的局限性。因此,企业就采取了企业新闻策划这种高效的传播手段,并且在实际应用中,也已经取得显著的成效,对于企业文化以及品牌起到了一定的宣传效果。 The rapid development of modern science and technology, the mass media in the process, is also playing a huge role. In the final analysis, this is because of the propaganda power of the mass media itself. In the current socialist market economy, the competition among all walks of life in society is also aggravating. This situation also forces enterprises to take the necessary measures to promote the brand of the enterprises, and the medium used for propaganda is also diversified , Of which advertising is the most common means, however, advertising such propaganda model has its own limitations. Therefore, enterprises have adopted corporate news planning efficient communication means, and in practical applications, has also achieved remarkable results, for corporate culture and brand played a certain publicity.