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文化是一个社会和群体形成的共同的信念、价值观和行为方式,它具有三个要素:精神、载体和群体。品牌文化,指通过赋予品牌深刻而丰富的文化内涵、建立鲜明的品牌定位、并充分利用各种强有效的内外部传播
Culture is a common belief, value and behavior formed by society and groups. It has three elements: spirit, carrier and group. Brand culture refers to establishing a distinctive brand positioning by giving the brand a profound and rich cultural connotation and making full use of various powerful internal and external communications