做生意自然要招徕顾客,尽可能盈利。怎样吸引顾客,又怎样让顾客掏更多的钱,这是商家研究不尽的话题。不过有一招很管用,我称它为模糊营销,顾客稍不留神,就掉进了精心设置的“模糊”陷阱。笔者就曾两度遭难,至今想起,依然有感。一次是去火车站接朋友,时间尚早,就四下闲逛,见一刻字的小摊,摊前的牌子上用粉笔写有“刻字三元”的字样。便生发了刻个章,借以消遣的念头。刻字先生欣然应允,立刻操刀走字。师傅看来业务娴熟,功力老到,一阵儿功夫之后就把刻有“×××藏书章”的图章送给我。我再三谢谢,递过三元钱就要离开,就听背后厉声灌耳,“小伙子,钱不够。” To do business naturally attract customers and make profits as much as possible. How to attract customers and how to make customers pay more money is an inexhaustible topic for businesses. However, there is a trick that works. I call it fuzzy marketing. When customers are not careful, they fall into the carefully set “blurry” trap. The author once suffered twice and still thinks of it. One time, I went to the train station to meet a friend. It was still early, so I wandered around and saw a lettering stall. The sign on the front of the stall was written with chalk with the words “lettering ternary.” A chapter was engraved for the thought of pastime. Mr. Lettering is pleased to answer the letter immediately. The master seems to be very skilled and talented. After a while, he gave me a stamp engraved with the booklet. I would like to thank you again and I will leave after handing over three yuan. I listen to the back of the audience. “The young man, the money is not enough.”