时代的步伐即将迈向二十一世纪。面临新世纪,市场竞争大潮谁主沉浮?这在一定程度上将取决于人们用什么样的观念运作市场。如果说在市场竞争的初级阶段,企业主要依靠产品的质量及价格取胜,以“产品观念”、“推销观念”为主导的市场运作可行的话,那么到了本世纪末及二十一世纪,随着我国市场体系的不断完善,市场竞争处于中高级阶段,这种观念就会显得过时了。因为企业经过无数次的价格、质量“战争”的洗礼,竞争各方几乎都达到了势均力敌的地步,而且,随着经济的发展,人们 The pace of the era is about to move towards the 21st century. Facing the new century, the tide of market competition will rise and fall. This will depend to some extent on what concepts people use to operate the market. If it is said that in the initial stage of market competition, companies rely mainly on the quality and price of products to win, and that “product concepts” and “marketing concepts” are the dominant market operations, then it is the end of this century and the 21st century. As China’s market system continues to improve and market competition is in the mid-to-high stage, this concept will become obsolete. Because the company has gone through countless price and quality “war” baptisms, almost all parties to the competition have reached an evenly matched level, and, with the economic development, people