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网络商务对市场营销的影响产生的观念基础是消费者观念的改变,满足消费者的需求无论何时何地都是一个企业的经营核心,现代电子技术和通信技术的应用和发展是网络营销产生的技术基础,随着Internet技术的不断成熟普及,世界各地企业纷纷上网为消费者提供信息服务,网络商务对传统市场营销而言是一场革命。
The ideological basis of the impact of online commerce on marketing is the change of the concept of consumers. Whenever and wherever the needs of consumers are the core of a company’s operations, the application and development of modern electronic technology and communication technology is the generation of network marketing. The technology foundation, with the continuous maturity of Internet technology, companies around the world have provided information services to consumers online, and online business is a revolution for traditional marketing.