第十章成为第一是个区隔方法人们倾向于坚持已有的东西。如果你第一个到那里,当你的竞争对手设法模仿你时,他们所有的行动就都在强化你的概念。第一个进入心智比设法让人相信你“有比原创者更好的产品”容易得多。第一还是第一哈佛大学是美国的第一所大学,现在人们还是认为它是领导者;克莱斯勒发明了小型货车,它仍然是小型货车的领导者:赫兹是第一家出租汽车的公司,它还是领导者;惠普领先桌面激光打印机行 The tenth chapter is the first is a way of separation People tend to adhere to the existing things. If your first one is there, all your actions are reinforcing your concepts as your competitors try to imitate you. It's a lot easier to get into the mind than trying to convince people that you have a better product than the original creator. First or First Harvard University is the first university in the United States, and now people still think it is the leader; Chrysler invented the minivan, it is still the leader of minivans: Hertz is the first taxi company, it Or leader; Hewlett-Packard leading desktop laser printer