要在现代商战中大显身手,不仅要有一流的产品、一流的服务,还要有独特的经营战略。近些年来。一些中外企业在自己的营销活动中运用“鸟式”策略,获得了巨大成功,笔者将其汇集于此,以供借鉴。一、鹰式行动——攻击经营法香港小型发电机市场过去一直由日本和美国产品占领。闽东机电公司对日美产品的质量、价格以及厂家经营服务等状况进行了深入调查分析,并与自己的产品优势进行了比较,作出了采用“鹰式行动”的攻击经营法,用比日本、美国同类产品质量更优的产品和较低的价格以及优良的售后服务,争取 To display their skills in modern commercial warfare, not only must have first-class products, first-class service, but also have a unique business strategy. In recent years. Some Chinese and foreign companies have used the “bird-style” strategy in their marketing activities and have achieved great success. I have brought it together for reference. I. Hawk-type operations - attack operations law Hong Kong’s small generator market has been occupied by Japanese and American products. Jidong Electromechanical Co., Ltd. conducted an in-depth investigation and analysis of the quality and price of Japanese and American products, as well as the status of manufacturers’ operating services, and compared them with their own product advantages, and made use of the “Eagle Action” attack business method. More competitive products, lower prices and excellent after-sales service than similar products from Japan and the United States