一提起北大众生产的宝来、速腾、高尔夫、CC等车型,人们或多或少都会联想到运动型轿车这个称谓;而说到POLO、途安、途观、朗逸,确实会感觉更偏家用,凌渡的推岀,帮助南大众向着更加年轻和运动化的品牌形象迈岀了坚定的一步。为什么要让品牌向着动感靠拢呢?我觉得这是有深层次原因的。对于曾经的购车主力军,也就是60后、70后,甚至一部分80后,他们亲历了汽车在中国逐浙步入家庭这一不可逆的历史进程,他们心目中的中级车形象往往应该具备高档、大气、端庄、稳重等等这类关键词,因为当时的家庭经济环境,使得中级车对于大部分人来说都还是高高在上的且可遇不可求的,眼中的向往 A mention of the production of Porsche, Sagitar, Golf, CC and other models of the North Volkswagen, people more or less will be reminded of the title sports car; and speaking of POLO, Touran, Tiguan, Sunny, will certainly feel more home, The push to help South Volkswagen toward a younger and more sporty brand image has taken a firm step forward. Why should the brand move closer to it? I think this is a deep-seated reasons. For those who have been the main force of car buyers, that is, 60, 70, even after 80, they witnessed the car in China, Zhejiang into the family this irreversible historical process, their mid-size car image often should have high-end, Atmosphere, dignified, steady and so on these keywords, because at the time of the family economic environment, making the mid-size car for most people are still high and can not be found in the eyes of longing