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CS战略 CS是英语Customer Satisfaction的缩写,其意思为“顾客满意”,顾客满意指的是消费者的一种心理状态,即当商家所提供的商品服务等综合实现价值达到或超过顾客期望值时,顾客会感到满意。CS战略即顾客满意战略,它是指企业为了使顾客能完全满意自己的产品或服务,综合客观地规定顾客的满意程度并根据调查分析的结果改善整个企业一体化产品服务与企业文化的一种战略。 “顾客第一”在“沃尔玛特”不仅是一句口号,它代表了整个公司的企业形象和企业文化,而且从中可以感受到一种强烈的荣誉感和责任心,沃尔玛特家族
CS strategy CS is the abbreviation of English Customer Satisfaction, which means “customer satisfaction”, customer satisfaction refers to a psychological state of consumers, that is, when the merchant provides a comprehensive realization of the value of goods and services meet or exceed customer expectations, Customer will feel satisfied. CS strategy is the customer satisfaction strategy, which refers to the enterprise in order to allow customers to fully satisfy their own products or services, comprehensive and objective regulation of customer satisfaction and based on the results of the investigation and analysis of the whole enterprise to improve the integrated product services and corporate culture strategy. “Customer First” is not only a slogan in “Walmart”, it represents the company's corporate image and corporate culture, and from which you can feel a strong sense of honor and responsibility, Wal-Mart family