从历史上看,公共关系研究的中心,一直是紧紧围绕着“Public”而非“Relations”展开的。公关学者们多从“传播”的角度来界定公共关系,比如格鲁尼格的著名定义“公共关系是组织和公众之间的传播管理”;从业者们也多从传播策略、传播效果、新闻发稿量等指标,来衡量和考察公共关系的价值所在。因此,“关系”概念在国内外的公共关系理论中都是缺位的,甚至可以说是被有意回避的。 Historically, the center of public relations research has been closely around “Public” instead of “Relations.” Public relations scholars mostly define public relations from the perspective of “communication”, such as Grünen’s famous definition of “public relations is the communication between the organization and the public.” Practitioners also disseminate more from communication strategies Effects, press releases and other indicators to measure and examine the value of public relations lies. Therefore, the concept of “relationship ” is absent from the public relations theory at home and abroad, and can even be said to have been deliberately avoided.