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互联网时代的到来,对体育赛事的传播与发展产生了深远的影响。本文阐述了网络体育新闻传播背景、嬗变以及特征,分析了网络体育新闻传播模式的革命性创新,进而提出其在技术、监管和理念等方面的传播策略和建议,以期指明网络体育新闻传播发展的未来方向。
The advent of the Internet era has had a profound impact on the spread and development of sports events. This article expounds the background, evolution and characteristics of online sports news dissemination, analyzes the revolutionary innovations of online sports news dissemination patterns, and then puts forward its dissemination strategies and suggestions on technology, regulation and philosophy so as to point out the development of online sports news dissemination Future direction.