广告作为一种特殊的时代文明,与体育有着不解之缘,并在体育向产业化过渡的过程中发挥了巨大的推动作用。对广告与我国体育产业的关系进行了探讨,初步得出以下结论:广告促进了体育市场的发育、促进了体育产业体系的完善、促进了体育产业的规范化。但整体来讲我国体育产业尚未充分运用广告进行全面的市场拓展与营销,还应进一步扶持与规范。 Advertising as a special civilization of the times has an indissoluble bond with sports and has played a huge role in promoting the transition from sports to industrialization. The relationship between advertising and sports industry in our country was discussed. The conclusion was reached as follows: Advertising promoted the development of sports market, promoted the improvement of sports industry system and promoted the standardization of sports industry. However, on the whole, the sports industry in our country has not yet fully utilized advertisement to carry out comprehensive market expansion and marketing, and should further support and standardize it.