消费者购买行为受社会群体因素的影响,随着互联网技术的发展、网络通讯工具的发展以及各类选秀节目的兴起,各类粉丝群体悄然而生,而粉丝群体消费者的购买行为,粉丝群体对消费者购买行为的信息性影响成为本文研究的重点。 Consumer behavior is affected by social group factors. With the development of Internet technology, the development of network communication tools and the rise of all kinds of talent shows, various fan groups have emerged quietly. However, the purchase behavior of fan groups, The informational impact on the purchasing behavior of consumers has become the focus of this article.