“企业公民”并未消亡,如今它正在与“善因营销”和“企业社会责任”一起怀念过去的时光。那个时期仅仅需要制造善意,并没有对于投资回报率(Roi)的要求。事实上,在社交媒体革命和全球金融危机之间,“企业公民”成长与“销售”、“行为模式变化”结缘,并继续前行,产生了惊人的、足以改变世界的成果。如今,共同影响力融合了更高目标和商业目的,正使公关传播发挥其全部的能量。统计数据表明,融合了善因和利润的品牌能够: “Corporate Citizenship” has not died away, and today it is missing the past with “Good for Marketing” and “Corporate Social Responsibility.” That period only required goodwill and there was no demand for a return on investment (Roi). In fact, between the social media revolution and the global financial crisis, the growth of “corporate citizenship” has become associated with “sales” and “behavioral changes” and has continued to evolve with surprising and enough time to change the world The result. Today, the combined influence of a higher goal and commercial integration, is making PR play its full energy. Statistics show that brands that combine goodness and profit can: