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在具有网络效应的市场中,企业往往采取自愿性创新披露的策略,这与传统的观点背道而驰。为此,建立了一个网络效应下的两阶段古诺竞争模型,研究市场的网络外部性强度、竞争者的产品可替代程度和企业的创新程度对企业自愿性创新披露的影响。研究结果表明,网络外部性强度和竞争者产品可替代程度对企业自愿性创新披露程度具有正向影响,创新程度对企业自愿性创新披露程度具有负向影响。企业的创新披露决策是在综合权衡以上因素所带来的成本和收益之后所作的理性选择。并根据上述研究结论,为企业管理者提出了一系列的管理启示,同时指出了研究的局限性和未来的研究方向。
In markets with cyber effects, companies often adopt a voluntary disclosure strategy that runs counter to the conventional wisdom. To this end, a two-phase Cournot competition model with network effect is established to study the influence of market intensity of network externalities, competitor’s product substitutability and firm’s innovation on the disclosure of voluntary business innovation. The results show that the intensity of network externalities and the degree of substitutability of competitor products have a positive impact on the degree of disclosure of voluntary innovation, and the degree of innovation has a negative impact on the degree of disclosure of voluntary innovation. Enterprise’s innovation disclosure decision is a rational choice after comprehensively weighing the costs and benefits brought by the above factors. Based on the above conclusions, this paper proposes a series of management enlightenments for the managers of enterprises and points out the limitations of the research and future research directions.