一、品牌授权的概念及好处品牌授权又称品牌许可,是指品牌的拥有者在一些商定的条款的基础上通过有关协议,允许被授权商使用授权商的品牌生产销售某种产品或提供某种服务,并向品牌授权商支付商定数额的权利金的经营方式。就全世界范围看,品牌授权业已成为一个1600亿美元的产业。进行品牌授权的原因在于一个强大的品牌能够让消费者产生清晰的识别并唤起消费者的品牌联 First, the concept and benefits of brand authorization Brand authorization, also known as brand licensing, is the owner of the brand agreement on the basis of some agreed upon by the agreement to allow authorized companies to use licensed brands to produce and sell a certain product or provide a Kind of service, and the brand licensees to pay the agreed amount of royalties mode of operation. Worldwide, brand licensing has become a $ 160 billion industry. The reason for branded licensing is that a strong brand allows consumers to have a clear identity and arouse the consumer brand