海洋民俗旅游是山东民俗旅游的重要组成部分,本文探讨海洋地区的饮食、服饰、居住特点和信仰与禁忌等民俗概况,分析青岛天后宫妈祖文化、荣成渔民节等节日。了解山东海洋民俗旅游开发的现状,在发展海洋民俗旅游方面山东存在的经济效益低、影响力不足等问题,进而提出了加强宣传、创立品牌等一系列针对性的对策。引言地球表面71%是海洋,因而成为未来人类开发的主要空间。大海的独特性运营出独特的海洋文化,在生态旅游环境下看待的海洋民俗,海洋民俗是沿海居民在长期与海洋搏斗过程中逐渐积累沉淀而成的具有浓郁地方特色的民间文化,包括节日民俗、渔民禁忌信仰以及在饮食、居住、语言、服饰方面等文化。大海的 Ocean folk-custom tourism is an important part of Shandong folk-custom tourism. This article explores the general situation of diet, costumes, living features, beliefs and taboos in the marine areas, and analyzes the festival such as the Mausoleum Culture of Qingdao Tianhou Temple and Rongcheng Fishermen’s Day. To understand the status quo of marine folk custom tourism development in Shandong, the economic benefits of Shandong folk tourism in the development of low, low impact and so on, and then put forward a series of targeted measures to strengthen publicity, brand creation and so on. INTRODUCTION 71% of the Earth’s surface is the ocean, thus becoming the main space for future human development. The uniqueness of the sea Operates a unique marine culture, the marine folklore and the marine folklore which are treated under the ecotourism environment are the folk culture with rich local characteristics, which are accumulated and precipitated by coastal residents during the long struggle with the sea, including festivals and folk customs , Taboo beliefs of fishermen and cultures such as diet, living, language, and clothing. Sea