品牌是一种无形资产,品牌形象直接影响着产品销售的量的程度。而当今社会的品牌并不单单是为了消费而消费,更大程度上还是要追求品牌、追求其文化底蕴和文化价值,因此商家针对品牌的命名就显得格外的重视。对品牌的研究有助于发掘命名的原因、影响因素,同时也有助于理解词汇的联想义、引申义。 Brand is an intangible asset, the brand image of a direct impact on the amount of product sales. In today’s society, brands are not solely consumed for consumption. To a large extent, they are still pursuing brands and pursuing their cultural and cultural values. Therefore, the brand names of merchants are especially valued. The study of the brand helps to find out the reasons for the naming, influencing factors, and also help to understand the associative meaning of the words and extend the meaning.