如果说2011年是网络视频行业充分储备和成长的一年,那么2012年就是全面革新的一年,优酷与土豆的合并带来了更加清晰的行业格局,随着资本市场的整合推动与广告主的认同度提升,行业竞争也逐渐趋于理性,视频产业整体迎来了向传统媒体逆袭的市场推动力,自身对产业链中下游的资源整合更加全面,媒体化 If 2011 is the year in which the online video industry fully reserves and grows, then 2012 will be a year full of reforms. The merger of Youku and Potato will bring clearer industry structure. With the integration of capital market, we will promote cooperation with advertisers Recognition of the industry to enhance the competitiveness of the industry has gradually become more rational, the video industry as a whole ushered in the traditional media to counter the market forces, its own resources in the middle and lower reaches of the industry chain more comprehensive integration, media