威尔顿钢铁是美国人大钢铁厂之一，每年产制的钢品超过３００万吨，该公司利用网站来拍卖杂项产品，并提供钢铁制造流程等资料，以吸引一般大众与潜在买主上站查阅。在设站之前，该公司做了四项市场调查，第一项调查，研究现有客户中上网的比例有多高，结果有７５％的客户上网 Wilton Steel, one of the largest steelmakers in the United States, produces more than 3 million tons of steel a year. The company uses the site to auction miscellaneous goods and provide information on the steel manufacturing process to attract the general public and potential buyers on the station . Prior to setting up its site, the company conducted four market surveys, the first to investigate how high the percentage of existing customers was online and 75% of the customers were online