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本文以中国义乌国际商贸城为例,重点分析影响专业市场国际竞争力形成的主要因素。中国义乌国际商贸城是目前我国最大的专业市场,也是全球最大的小商品集散中心,因此,对其发展历程及国际竞争力的形成研究对专业市场产业具有重要的意义。本文通过波特钻石模型的运用,得出义乌专业市场国际竞争力的形成主要来源于六个方面:开明的政府,传统文化,时代机遇,强大的国内需求,相关和支持产业,公司结构、战略和竞争。本文对波特钻石模型在大型发展中国家的应用提供了一个检验案例;同时,对今后钻石模型理论的使用建议也给出了相应:应该强调政府角色和文化环境的作用,而基于全球化进程的加速,跨国公司也应该被纳入考虑。
This article takes China Yiwu International Trade City as an example, mainly analyzes the main factors affecting the international competitiveness of the professional market. China Yiwu International Trade City is currently the largest specialized market in China and also the largest distribution center for small commodities in the world. Therefore, the study of its development and the formation of international competitiveness is of great significance to the professional market. Through the use of the Porter Diamond Model, this paper concludes that the formation of the international competitiveness of Yiwu professional market mainly comes from six aspects: enlightened government, traditional culture, the times, strong domestic demand, related and supporting industries, corporate structure, strategy And competition. This paper provides a test case for the application of Porter diamond model in large developing countries. At the same time, it also gives the corresponding suggestions on how to use diamond model theory in the future: the role of government and cultural environment should be stressed, and based on the globalization process Acceleration, multinationals should also be taken into account.