242 生产厂家在决定了生产什么产品、成本是多少之后,还必须准备其计划的其他方面。他要考虑广告、促销和分销的问题。 在考虑这些活动和有关方法时,重要的是要把短期刺激销售和长期开发市场区别开。 前面已指出创造市场是一个__的过程。 243 经销经理在考虑采用什么方法来为企业的产品创造需求时,他应该牢记的一条基本法则是:要想通过__来开拓和保持市场就需要时间。 242 After the manufacturer decides what product to produce and how much it costs, it must also prepare other aspects of its plan. He wants to consider advertising, promotion and distribution issues. When considering these activities and related methods, it is important to distinguish short-term stimulus sales from long-term development markets. It has been pointed out earlier that creating a market is a __ process. 243 When a sales manager considers what methods to use to create demand for a company’s products, one basic rule he should keep in mind is that it takes time to develop and maintain the market through __.