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态度:市场需要收视率数据,还需要创意类数据、预测类数据和广告效果数据测试,这三类数据均需要根据被调查对象的特性量身定做。
Attitude: The market needs ratings data, but also need creative data, forecasting data and advertising effectiveness data testing, these three types of data needs to be tailored according to the characteristics of the surveyed object.