在日常生活中,我们接触最多的社会用语,恐怕要算标语了。尤其是提示性标语,几乎任何时期和场合都能发现它的所在。提示性标语的作用是在公众场所对人们的行为进行某种提示和制约,标语设计得是否新颖、醒目、得体,直接影响到它的效果。大概因为是“雕虫小技”的缘故吧,在设计上下过功夫的标语似乎不多见。有幸的是,笔者最近在南昌市的马路上发现几条颇有新意的佳作,择其二例析之。 In daily life, we have the most contact with social terms, I am afraid to count slogans. In particular, prompt slogans can be found in almost any period and occasion. The function of prompt slogan is to give some hints and constraints on people’s behavior in public places. Whether the slogan is designed to be novel, eye-catching or decent has a direct impact on its effectiveness. Probably because it is “carving a small trick,” the sake of it, the slogan in the design has spent time seems rare. Fortunately, I recently found in the streets of Nanchang quite a few innovative works, choose the other two analysis.