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在激烈的市场竞争中,企业的产品通过广告形式展现,其策略大有文章可做。 一、广告的标题策略 概括地说,广告标题策略,主要从三个方面下手:一是吸引消费者,因为标题的阅读率明显高于内文;二是激发兴趣,可以诱导人们进一步阅读内文;三是浓缩主题,将广告中的中心思想以最简洁的语言快速准确地传递给消费者。具体讲,有以下策略手法:
In the fierce market competition, the company’s products through the form of advertising, the strategy of great articles to do. First, the advertising strategy of the title In a nutshell, the title of the advertising strategy, starting from three aspects: First, to attract consumers, because the title of the reading rate was significantly higher than the text; the second is to stimulate interest, you can induce people to further read the text ; Third is concentrated theme, the center of advertising ideas in the most concise language quickly and accurately passed on to consumers. Specifically, there are the following tactics: