一直以来,广播以其快速及时、声情并茂、感染力强而深受广大受众的喜爱,但其转瞬即逝、缺乏互动的特点却一直为人所诟病。且不说热线电话、短信平台等互动技术在当前的业务实践中已经出现许多问题,即使这些互动技术本身在新媒体技术大行其道的今天也经显得老态龙钟。而近两年蓬勃发展的微博,却为广播节目的互动提供了新的途径。 All along, the broadcast has been loved by a large audience with its fast, timely, powerful and powerful appeal. However, its fleeting and lack of interaction has been criticized by people all over the world. Not to mention that interactive technologies such as hotlines and messaging platforms have seen many problems in their current business practices, even though these interactive technologies themselves have become moribund today as new media technologies become popular. The booming microblogging in the past two years has provided a new avenue for the interactive broadcasting programs.