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Along with the constantly upgrade in humanity leaving standard,detergent as a daily consumption product are experiencing rapidly development.For example,P&G(Proctor&Gamble)the leading enterprise of the field,it has been more than 20 years for P&G enter into the Chinese market.During the period,P&G has published varies of marketing strategies from time to time,and as far it has achieved significant success.Therefore,from strategically point of view to design marketing plans that is accordingly to the current company situation,is the most definite pathway for daily consumption product such as detergent,towards succussed.Unfortunately,alone with the import of homogeneous product from international enterprises,it has suffered huge trauma during the price war with those companies.In present,the fact that homogenization in similar products are evidential,price war on the other hand,are getting much more aggressive.It is impossible to achieve market share by simple competitive advantage in prices or products.Not long in the future,competition between companies will not limited to the actual product itself,the competitiveness of the enterprises will also be the differences in marketing strategies.Through detail analysing the internal value chain,PEST analysis and SWOT analysis of the current marketing environment for Nafeng Limited Ltd,the thesis has provide a unique marketing system for the company.Then discussed the marketing system including the marketing goals,marketing plans,marketing mix strategies and safeguard measures.Afterward,focusing on finding the correct pathway for Nanfine Limited Ltd in term of marking channels in future development.In writing this thesis is not only for building up a theoretical foundation for possible developing progresses,but also provide practical significance and valuable references for detergent industry in marketing strategy formulation process.