This study aims to find the influence of information quality and user involvement effect on Destination Image in social media.Following the suggestion of previous research,it has been achieved to deter information quality with destination image formation on a different form of social media.Further enriched with other variables（involvement）and alteration corresponding to previous research with similar objectives,this research has been created with a feature of Information Quality and Involvement.It is both required to be further discussed on Destination Image formation,primarily through tourism-related online platform（TripAdvisor）.This research produces the empirical test performed using a purposive sampling technique in data collection.In which an online survey has collected 260 samples.Data analysis was processed through SPSS for demographic or respondent identity and PLS-structural equation model for hypotheses testing.The main conclusion leads to the notion that contextual information quality（completeness,interest,relevance,timeliness,and value-added）as positively significant to the destination image,user involvement in the social media is affecting the cognitive but not the affective part of the destination.As for cognitive aspect,it is closely associated with its influence to affective rather than to overall image as only affective is proven to be having an impact on the overall image of the destination.