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近年来,随着中非关系的不断深化,中国在非洲的舆情研究逐渐得到学界的重视。本文通过全非网这一新闻聚合网站,来研究非洲新闻媒体涉华报道的重点和态度倾向这两个问题。研究发现:在新闻议题上,非洲新闻媒体对于中非经济、政治新闻较为关注,对于中非社会文化和中国国情方面的新闻关注较少;在新闻态度上,非洲新闻媒体涉华报道以中性报道为主、正面报道多于负面报道,其中,正面报道主要来自中国对非援助、中非政治关系、中国发展经验等方面,负面报道主要来自劳资关系、中国劳工、廉价商品冲击、破坏生态环境等方面。对此,我们在改善中国形象、促进非洲民众对华认知方面,需要注意以下两点:第一,规范中国企业和华人在非行为;第二,加强中非新闻媒体的交流与合作。
In recent years, with the continuous deepening of the relations between China and Africa, China’s public opinion research in Africa has gradually drawn the attention of the academic circles. This article through the non-network news aggregator site, to study the coverage of China’s news media in China focus and attitude tend to these two issues. The study found that on news topics, the African news media are more concerned about the economic and political news in China and Africa, and have less media attention on the social culture in China and Africa and on China’s national conditions. In terms of news attitude, the coverage by the African news media in China is neutral. Positive reports, more positive reports than negative reports. Positive reports mainly came from China’s aid to Africa, political relations between China and Africa, and China’s development experience. The negative reports mainly came from the labor-capital relations, the labor force in China, the impact of cheap commodities and the destruction of the ecological environment etc. In this regard, we need to pay attention to the following two points in improving the image of China and promoting African people’s awareness of China. First, to regulate the non-conduct of Chinese enterprises and Chinese; secondly, to strengthen exchanges and cooperation between the Chinese and African news media.