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湖南少年儿童出版社出版的“四大古典名著绘画本”入市近10年,销售42万多套,合为168万多册;期间,荣获国家级、省级优秀图书奖6种,是名副其实的品牌。这个品牌的起落见证了一段出版史,引发了许多出版行为和出版话题,其意义已不仅限于其本身,更是上升到了一种现象,即“四大古典名著绘画本现象”。起于市场 1990年,图书市场远没有如今这样热闹,竞争也不那么残酷。图书的商品属性、市场化生产尚在探讨之中,无论是图书的生产者还是销售者,市场意识都很淡薄。在这样的大背景下,书店传来了一个信息:读者渴望成套的32开四大古典名著绘画本。
Hunan Children’s Publishing House published “four classic painting of the famous book” into the market for nearly 10 years, more than 420,000 sets of sales, more than 1.68 million copies; during the period, won the national, provincial excellent book award 6, is a veritable Brand. The brand’s rise and fall witnessed a period of publication history, which aroused many publishing and publishing topics. Its significance has not only been limited to itself, but also to a kind of phenomenon, that is, “the phenomenon of painting in the four major classical novels.” Starting in 1990, the book market is far less lively and the competition is less cruel. The book’s product attributes, market-oriented production is still under discussion, whether it is the book’s producers or sellers, market awareness is very weak. In this context, the bookstore came a message: the reader is eager to complete the 32 sets of four classic works of classical painting.