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月度人物沈虹》广告随缘沈虹,合力阳光广告公司副总经理兼执行创意总监,北京大学传播学专业硕士生导师,北京大学现代广告研究所兼职研究员,一个“混迹”于广告圈十余载的女子。曾任盛世长城国际广告、恒美国际广告高级文案创意,精信国际广告创意督导,智威汤逊国际广告创意总监。2001年11月至今,北京阳光加信广告有限公司执行创意总监,2003年5月,阳光加信拆分,兼任集团下属阳光加信及合力阳光广告公司执行创意总监。一个散文案创意出身的广告人,给人的感觉应该是个性与张扬,而沈虹的理解却是“广告‘随缘’”。中国的广告,现在也面临着某种机缘。广告人有幸或者不幸处在一个传播行业的历史拐弯口,广告业的挑战来自多方。消费者已经不再是原来的被动的消费者;传统广告的商业模
Monthly figures Shen Hong “advertising Reincarnation Shen Hong, Sunshine advertising company vice president and executive creative director, Peking University communication master’s tutor, Peking University Institute of modern advertising researcher, a” mixed “in the advertising circle more than a decade Woman. Served as Saatchi & Saatchi International Advertising, DDB International Advanced Creative Copywriting, Grafton International Advertising Creative Supervisor, JWT International Advertising Creative Director. From November 2001 till now, Beijing Sunshine Gaxin Advertising Co., Ltd. is the Executive Creative Director. In May 2003, Sunshine Gaxin split and served as executive creative director of Sunshine Gaxin and Heli Sunshine Advertising Co., Ltd. under the Group. A prose creative origins of creative people, giving the impression that it should be personality and publicity, and Shen Hong’s understanding is ”advertising“ Revel. ” China’s advertising is now facing some chance. Advertisers fortunate or unfortunate in the history of the communications industry in a turning point, the challenges of the advertising industry from all directions. Consumers are no longer the original passive consumers; the commercial model of traditional advertising