一方案主旨1、继续提高和强化丽臣在湖南市场人们心目中的品牌形象,扩大其知名度,增加美誉度,促使消费者产生购买行动,并通过一系列新颖而有创意的策划,使在长沙及销量下降较为严重的郴州、邵阳等地区产生“谈丽臣、用丽臣”的轰动效应,激起消费者对丽臣牙膏的强烈关注和参与兴趣,使丽臣品牌更加深入人心。 The main purpose of this project is to continue to enhance and strengthen the brand image of Relich in the eyes of the people in the Hunan market, expand its popularity, increase its reputation, and encourage consumers to generate purchases. Through a series of innovative and creative planning, the company will continue The turbulent effects of “Tang Lichen and Lexon” in areas such as Zhangzhou and Shaoyang, where sales have fallen more severely, have aroused consumers’ strong interest in and interest in Rising Toothpaste, making the Ritz-brand more deeply rooted in the hearts of the people.