在电视节目竞争日趋白热化的当今时代,电视方言节目以其特殊的语境、平民化的选材,报道了市民百姓身边的人和事,成为地方电视台争夺收视率的捷径。它的出现适应了当今传媒小众化、本土化的发展趋势,有着独特的社会价值和市场价值。本文以福州电视台方言节目《攀讲》为例,探讨电视方言节目对城市电视台发展的作用。 In today’s era of intense competition in television programs, television dialect programs cover the people and events around the citizens with their unique context and selection of common people, making it a shortcut for local television stations to compete for ratings. Its appearance has adapted to the current media’s tendency of being less popular and more localized. It has unique social value and market value. This article takes Fuzhou TV dialect program “Climbing” as an example to discuss the function of TV dialect programs on the development of urban television stations.