成语是我国传统文化的瑰宝,是表示人们长期以来习用的、简洁精辟的定型词组或短句。而广告是唤起大众对某种事物的注意而使用的一种手段,简单来说就是吸引消费者的眼球。现在的广告色彩缤纷、样式新颖,很受老百姓的青睐。但是,在广告中频频出现成语“活用”的现象,这就让我们产生了忧虑。 Idiom is the treasure of our country’s traditional culture, which means that people have long used stereotypes or phrases that are concise and incisive. And advertising is to arouse the public’s attention to something and use a means, simply to attract the attention of consumers. Colorful advertising now, innovative style, very popular with the people of all ages. However, frequent occurrences of the idiom “use” in advertisements give us cause for concern.