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前言帕萨特早期1.8在动力性方面的某些不足,影响了消费者对帕萨特的整体认知。《大坝篇》的意图就是以帕萨特高端产品(1.8T 及2.8v6)的动力形象,促成市场对帕萨特的整体动力印象产生根本改变。创意脚本以水电投资背景的车主驾驶帕萨特出席“亮灯仪式”为线索,穿插表现帕萨特与大坝水流的强势交会、竞相追逐的场景,营造帕萨特气魄雄浑的动力感,道出“气魄见证实力”的理念,同时
Preface Some of the deficiencies in Passat’s early 1.8 motivation have affected consumers’ overall perception of Passat. The intention of the “dam chapter” is based on the motivation of the high-end Passat products (1.8T and 2.8v6), which has led to a fundamental change in the overall motivational image of Passat. Creative script to invest in the background of hydropower investment driver Passat attended the “light ceremony” as a clues, interspersed with the flow of Passat and dam performance of the show, competing scenes of chase, to create a vigorous sense of force Passat courage, come to “courage witness strength” The concept of the same time