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本文通过对中印两国在欧洲的跨国并购的对比研究,指出印度企业在欧洲的跨国并购在交易数量和规模均超过中国企业,而且印度企业在对外投资尤其跨国并购中战略远见与成熟也高于中国企业,并指出在全球经济危机的背景下,国际市场的资产价格已迅速贬值,中国企业需要借鉴印度经验,从战略的高度,抓住机遇,通过跨国并购获得有价值的技术、品牌、市场和管理技术,从而获得迅速提升的竞争实力,使中国企业在国际市场的竞争中不再仅仅依赖成本优势,而是拥有技术定价权和品牌定价权。
By comparing the cross-border mergers and acquisitions between China and India in Europe, this paper points out that the cross-border mergers and acquisitions of Indian enterprises in Europe exceed the number and size of Chinese enterprises, and the strategic vision and maturity of Indian enterprises in foreign investment, especially in cross-border mergers and acquisitions In the context of the global economic crisis, asset prices in international markets have rapidly devalued. Chinese enterprises need to learn from India’s experience and from a strategic height, seize the opportunities to obtain valuable technologies, brands and markets through cross-border M & A And management techniques, so as to obtain the rapidly-rising competitiveness so that Chinese enterprises will no longer rely solely on cost advantages in the international market competition but instead possess the technology pricing power and brand pricing power.