随着世界性戒烟运动的发展,越来越多的“瘾君子”脱离了市场,制烟业越来越感到难以为继。但世界上最大的烟草公司,美国的菲利普·摩里斯公司的销售额却不断上升。它的名牌产品“万宝路”1991年创下了94亿美元销售额的新纪录。它的成功,得益于它的广告宣传。该公司创造的“万宝路”形象不同于一 With the development of the world’s smoking cessation campaign, more and more “drug addicts” have left the market, making the tobacco industry increasingly unsustainable. However, the sales of Philip Morris, the largest tobacco company in the world, and the United States, have continued to increase. Its branded product, Marlboro, set a new record of $9.4 billion in sales in 1991. Its success is due to its advertising. The company created a “Marlboro” image that is different from a