一、问题的提出职业索赔人张某于2015年12月19日以邮寄方式向温州市瓯海区市场监管局(以下简称瓯海局)提出举报,称其在温州某公司开设在天猫商城的“超信汽车用品专营店”购买“汽车充气一体机”一台,认为该公司在其网店上宣传“销量第一品牌”等用语,涉嫌 First, the problem raised Occupation claimant Zhang on December 19, 2015 by mail to Wenzhou City Ouhai District Market Authority (hereinafter referred to as Ouhai Bureau) to report, saying that in Wenzhou, a company opened in Lynx Mall “Super letter auto supplies franchise stores ” buy “car inflatable machine ” a, that the company in its online store promotion “sales of the first brand ” and other terms, alleged