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高校网络舆情引发的问题与高校管理密切相关,已经成为高校学生工作管理研究的重点课题之一,取得了较为丰富的成果。然而,该问题的研究也存在较突出的问题。将2007-2016十年间有关高校网络舆情的文章为研究对象,对文章数量、质量、研究内容等因素进行量化分析,结果发现在目前的研究中主要存在以下5个问题:(1)轻视网络舆情的积极作用;(2)忽略心理机制在网络舆情形成与引导中的作用;(3)忽视大学生在网络舆情中的参与主体作用;(4)缺乏网络舆情引导机制实证研究;(5)与高校管理工作之间存在较显著的脱节。作者对这些问题进行了探讨并提出了可能的解决方法。
The problems caused by the network public opinion in colleges and universities are closely related to the management of colleges and universities. It has become one of the key topics in the study of student work management in colleges and universities, and has achieved a lot of achievements. However, the study of this problem also has prominent problems. According to the quantitative analysis of the articles such as quantity, quality and research content, the article mainly discusses the following five questions in the current research: (1) despise the public opinion of the network (2) ignoring the role of psychological mechanism in the formation and guidance of online public opinions; (3) ignoring the main role of undergraduate students in participating in online public opinion; (4) lack of empirical research on the guiding mechanism of online public opinion; (5) There is a significant disconnect between management. The author explores these issues and suggests possible solutions.