甘南州夏河县博大精深的藏传佛教文化、浓郁独特的藏民俗文化和高原绿色生态资源,构成了鲜明的地域特色,也使得夏河县拥有了“人无我有,人有我优,人优我特”的旅游资源优势。充分发挥这些优势,在全国范围打响“世界藏学府·中国拉卜楞”旅游品牌,使旅游业在跨越发展、扩大开放、改善民生、富民惠民等方面发挥应有的作用,具有十分重要的意义。一、打响夏河旅游知名品牌的社会 Xiahe County, Gannan Prefecture broad profound Tibetan Buddhism culture, rich and unique Tibetan folk culture and plateau green ecological resources, constitute a distinctive geographical features, but also makes Xiahe County has a “people without me, I have gifted, gifted people I special ”tourist resources. Give full play to these advantages and launch a nationwide tourism brand called “Tibet Tibetan School and China Labrador.” This will enable the tourism industry to play its due role in leaps and bounds, opening up wider, improving people’s livelihood, and enriching people and benefiting the people. Significance. First, started Xiahe tourism well-known brand of society