“注册黑洞”是在“注册入学”环境下提出的新名词,其内在机理直接影响高职类课程的靶向建构。本文应用“注册黑洞”的外延,尝试构建一种基于“景区品牌战略”课程的“镖靶型、全接触点体验式”课程构建模型,提出并解构课程实质体验要素和虚拟体验要素,靶向解决课程立地化建设和专业品牌化建设中的问题,科学地完善旅游市场营销专业的人才培养方案建设。 “Registration black hole ” is a new term proposed under the environment of “enrolled”, and its internal mechanism directly affects the target construction of higher vocational courses. This paper uses the extension of “registered black hole” to try to construct a “Dartboard, Full Touch Experience” curriculum construction model based on “Scenic Brand Strategy ” course, put forward and deconstruct the essence of the course experience and Virtual experience elements, targeted to address the localization of building courses and professional branding issues, science tourism marketing professionals to improve the training program.