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基金营销对我国的社会主义市场经济的发展具有重要意义,基金市场目前在我国正处于蓬勃发展的趋势。虽然我国的基金市场发展迅速,但在面临巨大发展机遇的同时,也存在相应的竞争与挑战。因此,如何制定有效的开放式基金市场营销策略来充分发掘我国基金市场的发展潜力,是当前我国基金行业急需思考并解决的一个重要问题。
Fund marketing is of great significance to the development of socialist market economy in our country. The fund market is currently in the trend of vigorous development in our country. Although the fund market of our country is developing rapidly, in the face of tremendous development opportunities, there are corresponding competitions and challenges. Therefore, how to formulate an effective open-ended fund marketing strategy to fully tap the development potential of the fund market in our country is an important issue urgently needed by the fund industry in our country.