我国加入WTO后,西方媒介业进入我国市场是迟早的事。勿庸置疑,未来的中国电视将面临的是一个无国界的全球电视传播时代。对此,国内电视界虽早有认识,曾发出过“狼来啦”之类的呼吁。然而,为此想出的对策却不多,而且仅限于立足国内迎接挑战。在这种情况下,国家广电总局提出,中国广播影视要实施“走出去”工程,不断增强中国在世界上的 After China’s accession to the WTO, it is a matter of time before the western media industry enters the Chinese market. Undoubtedly, the future of China’s television will face an era of borderless global television transmission. In response, although the domestic television industry has long known, it has issued such an appeal as the “wolf”. However, there are not many solutions to this end, and they are limited to meeting the challenge in the country. Under such circumstances, the State Administration of Radio, Film and Television proposed that China’s radio, film and television should implement the “Going Global” project and continuously enhance China’s